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How long do most people keep marketing material? Five seconds in most cases and an hour if you’re lucky. What if there was a marketing piece that customers will keep and use for a full year? Welcome to the world of calendars.
Using a calendar as a marketing tool is as old as the printing press, probably.
Banks used to have a lock on giving calendars to customers. But with times what they are, banks aren’t giving anything away any more.
Whatever your business, a beautiful, well-designed calendar printed with your company information is an annual gesture appreciated by your customers. When it comes to calendar printing don’t cut corners. If your free calendar falls apart after a few weeks, it will leave a bad impression about the quality of your company.
Here are a few tips to turn those calendars from customer gifts into money makers.
- Make it pretty. People may save your calendar, but if it has beautiful vistas, flowers or landscapes, they will display it proudly.
- Do something special each month. Don’t offer the same discount deal every month. Offer different services, discounts or insider specials.
- Make it redeemable. Have your customer tear off a piece and bring the coupon in for a discount. It will keep them coming back and let you know how effective the calendar is.
- Free is a powerful word. It usually gets results. Offer something free only to calendar customers. Next year more people will be asking for your calendar if they think it gives them an inside deal.
Calendars can make everyday a happy day.